Buying Group
Who is buying?
Buying Group Composition
Graph neural networks · role classification
Classifies your prospect universe into consistent buyer roles — Champion, Decision-Maker, Influencer, User — with confidence scoring, and flags the stakeholders who should be in the deal but aren’t. Turns messy contact data into an actionable buying-group map.
Views inside: Role map · Coverage gaps · Engagement per person
Launch model →Buying Group Insights
Signal fusion · group-level engagement
Deep signal insights at the group level: who is warming, who has gone quiet, and how engagement is distributed across roles and touchpoints.
Views inside: Momentum timeline · Warming & cooling · Group engagement score
Coming soonEnterprise Profiles
LLM research · structured account intelligence
LLM-driven profiles of accounts and executives: what each leader is accountable for, the stakeholder network around them, and the themes they publicly emphasize. The research foundation every other model draws on.
Launch model →From the Enterprise Profile
Leadership & Executives
CFO office, Markets COO, and Chief Architect drive AI investment.
Strategy & Priorities
Focus: model governance, real-time analytics, platform consolidation.
Recent Signals & News
Q2 earnings flagged platform modernization; two Markets exec hires.
Organization (people)
Reporting lines and influence around the Markets buying group.