Buying Group Composition

6,881 contacts across 6 operating groups × 6 innovation themes

CITI
Citigroup Inc.
Financial Services

Composition Heatmap

6 × 6 = 36 cells
Automation
Risk & Compliance
AI
Orchestration
Modernization
Observability
Infrastructure and Operations
3459
6 roles
904
6 roles
661
5 roles
53
4 roles
188
4 roles
78
4 roles
Banking
544
6 roles
233
6 roles
180
6 roles
80
3 roles
18
3 roles
8
2 roles
Markets
124
5 roles
56
6 roles
52
6 roles
83
5 roles
6
4 roles
1
1 roles
Regions
42
5 roles
12
4 roles
4
3 roles
9
2 roles
—
—
US Personal Banking
44
5 roles
8
5 roles
10
4 roles
1
1 roles
—
—
Services
13
4 roles
4
2 roles
4
3 roles
1
1 roles
1
1 roles
—
Buying Roles
Decision Maker
Influencer
Uber Champion
User/Practitioner
Ratifier
Champion
Global Role Distribution
49%
Decision Maker
3,406
32%
Influencer
2,210
11%
Uber Champion
725
4%
User/Practitioner
251
2%
Ratifier
164
2%
Champion
125
BMC Personas
M
Molly
Strategic Leader
→ Uber Champion
G
Glen
Decision Maker
→ Decision Maker
B
Bryan
Evaluator
→ Influencer / Ratifier
K
Kara
Practitioner
→ User / Practitioner
Select a Cell
Click any cell in the matrix to explore its buying group composition